Company Aspirations
-
Our Mission
Our mission is to enhance the health and beauty of our customers' hair through innovative, natural, and effective products while promoting wellness and confidence.
-
Core Values
- Integrity: We commit to honest and transparent business practices.
- Quality: We strive to deliver the highest quality products and services.
- Innovation: We embrace creativity and innovation in our product development.
- Customer Focus: We prioritize our customers' needs and satisfaction.
- Teamwork: We believe in the power of collaboration and mutual support.
-
Vision
Redefining beauty standards through inclusivity, innovation, and holistic wellness.

Dr. La Tonya Bias - Licensed Cosmetologist | Author | Entrepreneur | Advocate | CEO
Dr. LaTonya Bias is a seasoned licensed cosmetologist with over 30 years of experience in the beauty and wellness industry. As an author and the founder of the Love Life Lupus Foundation, Dr. Bias is a passionate advocate for individuals affected by Lupus, a chronic disease she bravely battles herself. Through her personal journey, she has found strength and inspiration to support others living with chronic illnesses.
Dr. Bias is also the CEO of L3 Eminent Contrive, a health and wellness hair care line dedicated to restoring and rejuvenating hair and scalp health. Her entrepreneurial spirit was sparked when, during her health struggles with Lupus, she experienced hair thinning and edge loss. Unable to find a product on the market that met her needs, she took matters into her own hands, creating a unique scalp treatment in her kitchen, which has now become a solution for many facing similar hair challenges.
A dedicated philanthropist and proud member of Delta Sigma Theta Sorority, Inc., Dr. Bias is committed to giving back to her community. Through her work and leadership, she continues to uplift and empower others to embrace their beauty and well-being.

How to change your hair game with Eminent Contrive?
by: Abbey Bowling, Fun on the RunPosted: Jan 17, 2025 / 09:54 AM CSTUpdated: Jan 17, 2025 / 09:54 AM CST